For days, I searched for a blog post or a book about ideology behind Apple products. Something that could explain the basic reason why somebody become apple geek. Finally, I found an interesting blog post on macworld about iCloud Theology.
In a sense, these three companies’ cloud services do represent three different concepts of God. Google is an Old Testament, theist-style cloud all the way: He through whom all blessings and punishments come, who must be praised and supplicated; without the Cloud, you are nothing and have nothing. iCloud represents more of a Deist ideal. The Cloud exists, but its presence is more to be felt than seen; if it does its job right, iCloud will instill great doubt that it even exists, or that it takes any notice of us at all.
Amazon is a form of agnosticism. You don’t know if you really believe in it or not, but you do know that on the third weekend of every month this pointy building near the center of town throws a really great bake sale.
The more I think about it, the more I’m convinced I’m on to something with these ideas about God and iCloud. Some atheists derisively describe God as “Your magic friend who lives in the clouds,” after all. I’m perfectly fine with that concept, if this new magical friend makes sure I’ll never again find myself 3000 miles from home with a hard drive that’s making crunchy noises instead of retrieving the Keynote files I’ll need for the four hours of talks I traveled there to deliver.
I mean, at the time I prayed to my previous, analog God for deliverance… and a fat lot of good that did me.