morningtology

take it easy, it maybe useless

speaking in sound bites

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a few days ago, the jakarta post released an inspiring article about public speaking. the article titled “speaking in sound bites”. the writer’s main argument is that sound bites is an effective weapon to attract audience. how come ? as the writer said:

Speaking in sound bites is, I have learned, quite an art form. It is not a matter of simply excising words from complete sentences or speaking like an auctioneer to cram in as many words as possible in under 15 seconds. Rather, it is the ability to craft short sentences that pack the most punch.

the article is so inspiring that makes me thinking about how Indonesian elite speak. it is generally known that Indonesian elite including not only political elite but also the economic elite never speaks to the point. complicated word that tend to be a deceiving words are to some how a general template.

in other side, as I’ve experienced in my public speaking occasion, complicated speaking is always a way to give your brain a chance to think. in short, somebody that speak a long, boring and complicated sentence is a person that unprepared to speak.

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Written by ardinusw

November 3, 2010 at 1:07 am

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